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UTM Builder

Add UTM campaign parameters to any URL. Presets, parse existing links, normalize values, copy or download.

PrivateIn your browserInstantUnlimited

Traffic source — newsletter, google, facebook

Marketing medium — email, cpc, social

Campaign name — spring_sale, launch

Optional paid keyword

Optional ad or link variant

Required: source, medium, campaign. Term and content are optional. Paste an existing tagged URL to edit fields.

Query string only

?utm_source=newsletter&utm_medium=email&utm_campaign=spring

ParameterValue
utm_sourcenewsletter
utm_mediumemail
utm_campaignspring

How it works

1

Enter base URL and UTM fields

Paste your landing page URL. Fill utm_source, utm_medium, and utm_campaign at minimum.

2

Use presets or parse

Pick a preset for common channels or paste an existing tagged URL to extract parameters.

3

Copy full URL or query

Copy the complete tracking link for ads and emails, or copy only the query string for templates.

Why use UTM parameters?

UTM tags tell analytics tools where traffic came from — which email, ad, or social post drove the visit.

Why use this tool

  • Five standard UTM parameters
  • Five channel presets
  • Paste-to-parse existing URLs
  • Optional lowercase normalization
  • Full URL and query-only output
  • Unlimited use — no daily cap

Questions

What does UTM Builder do?

It appends Google Analytics-style UTM query parameters to a URL for campaign tracking.

Which UTM fields are required?

utm_source, utm_medium, and utm_campaign are the core trio. utm_term and utm_content are optional.

What does normalize do?

It lowercases values and replaces spaces with underscores — a common analytics convention.

Can I edit an existing tagged URL?

Yes. Paste the full URL in the parse box to split the base URL and UTM fields.

Is my URL sent to a server?

No. URL building runs entirely in this browser tab.

Is there a daily limit?

No. This builder is unlimited on the free plan.

If Easy24 helped, buy a coffee

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